Brand Equity is the value a brand derives from consumer perceptions of it and the differential effect that brand knowledge has on consumer response to the brand's marketing.

Strong brand recognition often leads to increased sales and brand loyalty for the company.

These are both examples of why brand equity is an important part of a company's marketing strategy and ultimately its growth and therefore value.

Companies use brand equity to increase their brand value.

Brand equity, for example, is the mechanism by which well-known brands can charge a fee for their products in relation to more generic brands.

The result: more turnover, more profit.

Our colleagues can also advise you on the best financial path for the administrative part of this department.

Brand naming is the process of creating a viable name for a company, product, product portfolio, or service.

The brand naming process involves research, brainstorming, defining the overall concept, and vetting trademarks to ensure the name is legally available.

In order to use a brand name exclusively and without restrictions, the brand must be legally registered in the trademark register.

Brand naming has a huge impact on brand value.

A good brand is worth money and should be recognizable in your balance sheets.

Especially if you would like to sell your company one day.

Over the years, BLÄCKFISK has become an expert in brand naming.

It is complex because of the multiple dimensions, but worth every part and every penny.

A good brand name is worth its weight in gold.

What we do most is developing (or redeveloping) corporate identities and house styles.

Logo design is the artistic/graphic part of these processes.

We wish the very best to those who say that advertising is a matter of taste, or who say that they have a nephew who can do what we do.

We love working for clients who recognize brand equity as a validation of their brand, and to make this happen right.

Our many years of expertise make BLÄCKFISK a valuable sparring partner for the branding of your company, product or service.

It all starts with listening. Listening to what our customers say, what they would like to see from us, what has been done in the past, what the company culture is, etc.

By listening you hear what needs to be done and sometimes you don't hear something that could be just as important.

So listen carefully. After this we will get to work.

We come up with a well-founded concept that can be used broadly and often cross-media.

Naturally, we check the feasibility of the whole thing, whether it fits within the budget, whether we can manage it in terms of planning and, most importantly, whether it will achieve the desired result, or rather exceed it.

When everything is correct we can continue with the rest.

As mentioned, most of what BLÄCKFISK does is developing (or adapting) corporate identities.

This spans multiple divisions and we have gathered the right talent for this.

If you are interested in meeting us to discuss the possibilities for your company, product(s) or service, you have our details!

Since 90% of the population views your company, product or service online in advance, web design has become an indispensable part of our industry.

However, a website should not only hang somewhere in the air, but also do what it is supposed to do.

The whole thing must of course fit in with your corporate identity, but the additional opportunities and the associated technology must also be considered.

Let's just have the right people in-house for that.

BLÄCKFISK has several copywriters within its ranks.

This is because not every target group speaks the same language.

And we don't just mean the languages ​​outside our borders, but also the way you address (potential) customers.

For example, we have copywriters who are good at short copy and copywriters who are good at long copy, poetic talents, comedians, copywriters who can write very captivatingly about Italian wines and others who can write down exactly the necessary information about a specific medicine.

To each his own writing craft.

Sometimes unexpectedly good advertising opportunities arise. Then you have to be very creative, think and switch quickly and in many cases have an above-average sense of humor.

Check.

But what we find most important is that it is the most fun sport within our profession.

Advertising is a profession, but also a sport if the performance time is very short.

BLÄCKFISK leaves no space untouched to display its advertising messages.

So also outside.

Along busy roads, or a nice quiet cycle path, on digital signs, narrow casting or nice and old-school on beautiful posters or canvas.

Because on the one hand we have some talented (in our opinion) interior designers in our team, and on the other hand we believe that the interior and/or the artistic expressions in the interior can play an important role in the total experience of the company, BLÄCKFISK offers the opportunity to tackle this properly.

Some examples of this can be viewed under the menu item 'Art & Interior'.

We also design and produce custom-made, very beautiful wall decorations.

With a standard rental package of exhibition furniture, a worn-out brochure rack and a palm tree gasping for water, you will not only end up paying a lot of money, but you will also miss the mark irrevocably.

BLÄCKFISK thinks along with you in sustainable solutions that attract visitors to your stand.

And that certainly doesn't have to be at exorbitant prices.

We would be happy to make you a suitable proposal without any obligation.

Please contact us for the possibilities.

Many of our customers arrange their standard printing themselves.

That often goes well. You can already sense it: sometimes it doesn't go well.

And then the misprints suddenly become a very unpleasant expense.

BLÄCKFISK is happy to arrange the printing for you.

Not only do we see it as an additional service, but we can also advise better alternatives in a timely manner or ensure that the printed matter looks even better.

BLÄCKFISK works together with several printing companies, each with their own specialism.

In addition, we have the knowledge in-house to produce the most beautiful printing work.

Something we still hold on to very much in these online times.