Aerocat, supplier of aircraft trolleys, had a logo with a cat's head in it.
85% of the respondents thought it was cat litter.
Time for a new logo and corporate identity.
BLÄCKFISK changed the O into a trolley with a stewardess on the right, the remaining letters form the aircraft seats A, B, C, and D, E, F. and a pay off was added that left no room for ambiguity regarding Aerocat's core business.
