You can bombard your customers with technical brochures, but often there is no desire/time to wade through these reference works.
For the originally German company B|Braun, BLÄCKFISK therefore developed various concepts to prevent this.
For example, we created a coffee table magazine with nice stories from practice that were linked to the safe use of injection needles, we put the data from a previously unreadable nutrition report on the benefits of omega-3 fatty acids in a tasty form, we delivered the B|Braun house organ, we paid extra attention to the nursing staff, and we delivered many more striking expressions, and due to success, in several countries.
